STORY + STRATEGY + STATS = SUCCESS!

a content strategist who

tells stories driven by

data and powered

by digital.

READ MY RESUME!

IF YOU'RE READING THIS, hire me 'cause I'm broke.

my projects

MARKETING COMMS | CONTENT STRATEGY | SAAS USER EXPERIENCE

THE ULTIMATE BLACK FRIDAY CAMPAIGN

Strategized a six-figure comms plan for SalesProcess' Black Friday launch, with the goal of enrolling our front-end customers in a seasonal SaaS bundle using light UX patterns and end-to-end email campaigns.

SEE HOW I DID IT!

TOP OF THE FUNNEL STRATEGY | SHORT-FORM CURATION | ANALYTICS

PENG JOON'S 2024 SOCIAL MEDIA FUNNEL

Conceptualized, created, and curated short-form content on Instagram anchored on a three-pillar comms framework I built that generates 500,000 organic impressions and interactions per month.

SEE HOW I DID IT!

CONTENT DIRECTION | WORKBOOK WRITING | CUSTOMER RETENTION

SALESPROCESS AI LIVE

An event dedicated to helping SalesProcess Yearly Users integrate software and AI-powered strategies into their offers, funnels, and traffic. Responsible for writing a 220-page workbook that provides immense stakeholder value.

SEE HOW I DID IT!

PROJECT MANAGEMENT | DATA AUTOMATION | LIFECYCLE

ADS DONE FOR YOU

A lead magnet funnel where we service done-for-you ads to cold audiences on Facebook. Oversees the production, distribution, and alignment of deliverables, ensuring customer success at the end of the user journey.

SEE HOW I DID IT!

PROMOTIONAL & DIRECT EMAIL MARKETING

THINK OUTSIDE THE INBOX

See what's outside the "inbox" through emails that tell stories, test strategies, and thrive in stats. (spoiler: features business lessons from Barbie to pornstar fantasies to a skiing trip my boss did in Val-d'Isère)

SEE HOW I DID IT!

LIFECYCLE EMAIL MARKETING

WHY PLAIN VANILLA SELLS

Emails that, on paper, should sound boring… but drive revenue like no other. I've curated a series of plain vanilla emails that sell across lifecycle stages. (warning: these emails will make you want to buy)

SEE HOW I DID IT!

WHO'S THIS GUY ANYWAY?

HEY! KALVIN HERE!

A Philippines-based creative who crunches copies and conversion rates in between cups of coffee, I take great pride in being a creature of habit.

Driven not just by deadlines but by a desire to use data and digital tools in telling stories that help, establish harmony, and above all, feel human.

A Philippines-based creative who crunches copies and conversion rates in between cups of coffee, I take great pride in being a creature of habit.

Driven not just by deadlines but by a desire to use data and digital tools in telling stories that help, establish harmony, and above all, feel human.

MY HABITS ARE…

…crawling into an audience’s mind, craving the things that make them human.

… crafting messages that build bridges for brands to bring users from

Point A (awareness) to Point Z (zeal).

… curating content buckets for users in every funnel stage, allowing me to condense campaign data into ‘copy, model, deploy’ frameworks for fast scaling.

…crawling into an audience’s mind, craving the things that make them human.

… crafting messages that build bridges for brands to bring users from

Point A (awareness) to Point Z (zeal).

… curating content buckets for users in every funnel stage, allowing me to condense campaign data into ‘copy, model, deploy’ frameworks for fast scaling.

Even in my sleep, I have a habit of visualizing what trendy ad angle gets the clicks…

what email layout carries an end-user to the landing page in the smoothest way possible…

what makes a website copy intuitive…

And when I wake up in the middle of the night with a throbbing headache,

that’s when the cycle of Content Strategy burns bright—a sign that it's time to write.

Even in my sleep, I have a habit of visualizing what trendy ad angle gets the clicks…

what email layout carries an end-user to the landing page in the smoothest way possible…

what makes a website copy intuitive…

And when I wake up in the middle of the night with a throbbing headache,

that’s when the cycle of Content Strategy burns bright—a sign that it's time to write.

Even in my sleep, I have a habit of visualizing what trendy ad angle gets the clicks, what email layout carries an end-user to the landing page in the smoothest way possible, what makes a website copy intuitive.

And when I wake up in the middle of the night with a throbbing headache, that’s when the cycle of Content Strategy burns bright—a sign that it's time to write.

I'VE WORKED WITH THE

WORLD'S #1 AUTHORITY

IN ONLINE WEALTH CREATION

For 2 years, I’ve collaborated closely with Peng Joon, a 9-figure internet marketer and founder of SalesProcess

whose life’s mission is to help entrepreneurs build, grow, and scale their businesses online

in the same sphere of influence as Grant Cardone, Tony Robbins, and Dean Graziosi.

As the head of content and creatives overseeing top-to-bottom funnel delivery and development,

I’ve come to understand the need to treat stories as a strategy, a statistic, and a service that any business can scale efficiently.

That any user can share fondly with.

For 2 years, I’ve collaborated closely with Peng Joon, a 9-figure internet marketer and founder of SalesProcess whose life’s mission is to help entrepreneurs build, grow, and scale their businesses online in the same sphere of influence as Grant Cardone, Tony Robbins, and Dean Graziosi.

As the head of content and creatives overseeing top-to-bottom funnel delivery and development, I’ve come to understand the need to treat stories as a strategy, a statistic, and a service that any business can scale efficiently.

That any user can share fondly with.

For 2 years, I’ve collaborated closely with Peng Joon, a 9-figure internet marketer and founder of SalesProcess

whose life’s mission is to help entrepreneurs build, grow, and scale their businesses online

in the same sphere of influence as Grant Cardone, Tony Robbins, and Dean Graziosi.

As the head of content and creatives overseeing top-to-bottom

funnel delivery and development, I’ve come to understand the need to

treat stories as a strategy, a statistic, and a service that any business can scale efficiently.

That any user can share fondly with.

For 2 years, I’ve collaborated closely with Peng Joon, a 9-figure internet marketer and founder of SalesProcess

whose life’s mission is to help entrepreneurs build, grow, and scale their businesses online

in the same sphere of influence as Grant Cardone, Tony Robbins, and Dean Graziosi.

As the head of content and creatives overseeing top-to-bottom funnel delivery and development,

I’ve come to understand the need to treat stories as a strategy, a statistic, and a service that any business can scale efficiently.

That any user can share fondly with.

CONTACT ME!

skills.

specializations.

superpowers.

skills.

specializations.

superpowers.

skills.

specializations.

superpowers.

skills.

specializations.

superpowers.

skills.

specializations.

superpowers.

skills.

CONTENT & CREATIVE STRATEGY

I’ve rallied teams around delivering, distributing, and optimizing content through robust research, data deep dives, and implementing governance models

CONTENT & CREATIVE DIRECTION

CONTENT AUDITING, GOVERNANCE, & MANAGEMENT

PERFORMANCE OPTIMIZATION

CONTENT & CREATIVE DIRECTION

CONTENT AUDITING, GOVERNANCE, & MANAGEMENT

PERFORMANCE OPTIMIZATION

CONTENT & CREATIVE DIRECTION

CONTENT AUDITING, GOVERNANCE, & MANAGEMENT

PERFORMANCE OPTIMIZATION

CONTENT & CREATIVE DIRECTION

CONTENT AUDITING, GOVERNANCE, & MANAGEMENT

PERFORMANCE OPTIMIZATION

CUSTOMER SUCCESS

CUSTOMER
SUCCESS

CUSTOMER SUCCESS

I tinker, tweak, and train content to respond to audience needs, carrying leads down to the bottom of the funnel (P.S. Lleva in Spanish means “to carry”)

I tinker, tweak, and train content to respond to audience needs, carrying leads down to the bottom of the funnel
(P.S. Lleva in Spanish means “to carry”)

SAAS CONTENT MARKETING

UX WRITING

INFORMATION ARCHITECTURES

SAAS CONTENT MARKETING

UX WRITING

INFORMATION ARCHITECTURES

SAAS CONTENT MARKETING

UX WRITING

INFORMATION ARCHITECTURES

SAAS CONTENT MARKETING

UX WRITING

INFORMATION ARCHITECTURES

CAMPAIGNS & COMMS

Our business model lives and breathes campaigns…

I am in charge of communicating them
as stories to tell, sales to sell

Our business model lives and breathes campaigns…
I am in charge of communicating them as stories to tell, sales to sell

Our business model lives and breathes campaigns…

I am in charge of communicating them as stories to tell, sales to sell

Our business model lives and breathes campaigns… I am in charge of communicating them as stories to tell, sales to sell

EMAIL MARKETING

FUNNEL COPYWRITING

SOCIAL MEDIA & AD MARKETING

EMAIL MARKETING

FUNNEL COPYWRITING

SOCIAL MEDIA & AD MARKETING

EMAIL MARKETING

FUNNEL COPYWRITING

SOCIAL MEDIA & AD MARKETING

EMAIL MARKETING

FUNNEL COPYWRITING

SOCIAL MEDIA & AD MARKETING

JACK OF ALL TRADES

JACK OF
ALL TRADES

JACK OF ALL TRADES

A proud assembly of abilities I’ve acquired as a

self-professed man of many interests and talents

A proud assembly of abilities I’ve acquired as a self-professed man of many interests and talents

A proud assembly of abilities I’ve acquired as a

self-professed man of many interests and talents

SALES CLOSING

GRAPHIC & UX DESIGN

VIDEO EDITING

DECK BUILDING & PITCHING

SALES CLOSING

GRAPHIC & UX DESIGN

VIDEO EDITING

DECK BUILDING & PITCHING

SALES CLOSING

GRAPHIC & UX DESIGN

VIDEO EDITING

DECK BUILDING & PITCHING

SALES CLOSING

GRAPHIC & UX DESIGN

VIDEO EDITING

DECK BUILDING & PITCHING

see what the
best bosses
have said about
the best employee

see what the best bosses
have said about the best employee

see what the best bosses have said
about the
best employee

see what the
best bosses
have said about
the best employee

(jk)

“Kalvin is the absolute definition of ‘overdelivering.' He finds a way to tell stories that go against the grain without sacrificing high-level strategy—in ad headlines, emails, handouts, and all kinds of content.

He finds a way to have fun with it."
PENG JOON
Founder, SalesProcess
“He has quickly climbed the corporate ladder from a junior specialist to team lead in 6 months. It's precisely because of his passion for copywriting, strategic planning, and people management that pushed him to strive harder, not just for his growth, but more importantly, for the team's success.”
SHU YIING LIM
COO, Smobble
“Kalvin was deep into data analytics and tech integration as part of SalesProcess. When he became the head of content and creatives, he took all this data and turned it into art…

Seriously, go read his emails."
MARCUS CHIN
Digital Marketing Lead, Smobble

“Kalvin is the absolute definition of ‘overdelivering.' He finds a way to tell stories that go against the grain without sacrificing high-level strategy—in ad headlines, emails, handouts, and all kinds of content.

He finds a way to have fun with it."
PENG JOON
Founder, SalesProcess
“He has quickly climbed the corporate ladder from a junior specialist to team lead in 6 months. It's precisely because of his passion for copywriting, strategic planning, and people management that pushed him to strive harder, not just for his growth, but more importantly, for the team's success.”
SHU YIING LIM
COO, Smobble
“Kalvin was deep into data analytics and tech integration as part of SalesProcess. When he became the head of content and creatives, he took all this data and turned it into art…

Seriously, go read his emails."
MARCUS CHIN
Digital Marketing Lead, Smobble